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For Partners

Social Media, Marketing and Media Best Practices

MyFreeTaxes Materials How-To Guide
For detailed instructions on how to use all the materials listed below, please download the full guide here.

As a valued partner of the MyFreeTaxes campaign, we are offering your organization native artwork files, customizable collateral, press release templates, key messages and social media best practices. These materials and tips are intended to help make your outreach in the community easier.

Media Kit

Download Local Press Release / Download Local Press Release in Spanish
Use this document to announce the MyFreeTaxes partnership in your community to the press. Update this document with local leadership quotes, local MyFreeTaxes client information, etc. Release this document at the beginning of your MyFreeTaxes season.
Download EITC Local Media Advisory / Download Local EITC Media Advisory in Spanish
Use this document if you are planning an event surrounding MyFreeTaxes and you’d like media to be present. This is not a press release, it simply alerts media that there is an event happening they may be interested in. Include a description of visuals and names and titles of those available for interview. Use this document after you’ve sent the above 2012 Local MyFreeTaxes Press Release which would provide context and detailed information.
2012 MyFreeTaxes Blog & Newsletter Promotional Text Template
Use these prepared blog and newsletter stories to communicate the MyFreeTaxes partnership to other partners, clients, and your community at large. Use these during the MyFreeTaxes campaign to communicate the partnership at any time.
2012 MyFreeTaxes Email Signatures
Email signatures should appear through the end of tax season.
2012 MyFreeTaxes Online Banners
Online banners are an advertising tool for the MyFreeTaxes partnership. These banners can be easily placed on websites to draw attention to the MyFreeTaxes partnership by clients.

Social Media Best Practices

Social media is an important piece of the MyFreeTaxes partnership. This prewritten content can be used in all local partner Twitter social media streams. If you intend to use Spanish language social media, please insure that you are able to serve Spanish-only speaking clients at sites and online. Use of this social media is ongoing but, similar to the banner, should be started as early as possible to draw the most traffic.

Local Partner Pre-Written Social Media Kit and How-to Guide

Influencer Pre-Written Social Media Kit and How-To Guide

Mobile Application

MyTaxBack App
The MyTaxBack App is a free mobile app, available online, allowing consumers to determine whether they qualify for the Earned Income Tax Credit (EITC). They can also calculate their EITC benefits in an instant.

MyFreeTaxes SMS Tool
We developed a robust texting tool to help people find free, in-person, tax filing near them. Promote the following in newsletters, on social media, on flyers, and through partners to provide easy access and information to VITA sites.

Find free, in-person, tax filing near you!
Text TAXES “Your Zip Code” to 91011

Blog

Each week the MyFreeTaxes van drivers contribute to the nationwide van tour blog. Use the van driver blog to drive traffic to sites in your community through links and promotion in newsletters and with social media. This blog is a great way to keep fresh, relevant content on your social media feeds and newsletters—simply link to this week’s post. Check out to see if your city is mentioned in the blog.

Artwork Files and Marketing Collateral

2012 MyFreeTaxes Collateral with Disability-Specific Messaging

Use these flyers to reach and inform persons with disabilities about the MyFreeTaxes campaign, EITC and SNAP and to dispel common myths about tax refunds being counted as income when determining other federally funded public benefits (not true!).

Radio

Video

Just the Facts Tax Time Tips Video PSA EITC
Use this short video to promote EITC benefits to clients and potential clients. This video is short, easy to understand, and provides factual, actionable information. Link to these videos on your Facebook page, on your website, or via Twitter.
Just the Facts Tax Time Tips Video PSA SNAP
Use this short video to promote SNAP benefits to clients and potential clients. This video is short, easy to understand, and provides factual, actionable information. Link to these videos on your Facebook page, on your website, or via Twitter.
Just the Facts Tax Time Tips Video PSA MyFreeTaxes
Use this short video to promote the MyFreeTaxes partnership to clients and potential clients. This video is short, easy to understand, and provides factual, actionable information. Link to these videos on your Facebook page, on your website, or via Twitter.
Just the Facts Tax Time Tips Video PSA Disability Myth Busters
Use this video to reach clients, future clients, and others with tax filing tips and truths related specifically to those with disabilities. Post on social media outlets, in newsletters, make accessible to partners or other organizations.

Click the links below to download artwork files.

Marketing Best Practices

Posters can be displayed in lobbies, computer labs or hallways. Place in locations where people could be waiting for an extended period of time. The poster is a reminder that taxes aren’t scary, but easy – especially when they follow the steps indicated.

Feel free to display table tents on tables, counters, and front desks.

The folder is for the individual taxpayer at the VITA site to take away after they have completed their taxes. The folder is a tool in which the tax filer can keep all of their 2011 tax information in one place, including their login information for MyFreeTaxes.com and instructions on how to make sure they receive confirmation of their filing and refund (if they qualify) from the IRS.

Use the pre-designed business cards and the business card template form to customize your MyFreeTaxes cards. We will provide full instructions on the Business Card Template Form via email.

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